ThriveScore
ThriveScore®  ·  A new way to see how your child is growing
Welcome to ThriveScore

The first step toward
clearer growth.

Parenting can feel like guesswork. ThriveScore gives you a real starting point, built on research, not instinct.

Watch: Character is a Superpower with Dr. Michele Borba

Watch: Character is a Superpower  ·  Dr. Michele Borba

Meet the expert

Built on decades of research.

Dr. Michele Borba

Dr. Michele Borba

Chief Thriving Officer, Unleashed Brands

Educational psychologist  ·  bestselling author  ·  TODAY Show contributor

Dr. Borba has spent decades studying what separates kids who merely succeed from those who truly thrive. Her research points to a consistent answer: it isn't IQ, grades, or accolades. It's character, built through repetition, real-world challenge, and relationships that reinforce the right habits.

ThriveScore is the framework she built to give parents a real starting point. Her research covers 23 character virtues across 5 domains, scored 300 to 850. It takes about five minutes. What you learn can last years.

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Small, intentional experiences can build the strengths kids need to thrive.

Dr. Michele Borba Chief Thriving Officer, Unleashed Brands

The ThriveScore assessment on a phone

Come back anytime.

ThriveScore® isn't a one-time thing. It's a tool you can come back to as your child grows and changes. Take it again to see their progress, or take it for another child who's ready for their starting point.